The Do’s and Don’ts to Managing Your Boss

Do's and Don'ts to Managing Your Boss

Managing your boss effectively is a critical skill. Manage your boss well and you have a long and productive career. Manage you boss poorly and life, for you and him, is a horrible grind. Below are a few Do’s and Don’ts that make managing your … [Continue reading]

6 Blogging Tips

Quick Blogging Tips

These blogging tips will save you time and reduce your stress. Most people understand the benefits of blogging regularly but, even with the best intentions, many struggle to keep their blogging schedule. Creating regular blog posts is … [Continue reading]

B2B Copywriting and Storytelling

Storytelling is an art

B2B Copywriting and Storytelling Copywriting is for advertisers and storytelling is for writers. That’s how traditional B2B marketing people think, but it’s no longer the case. The web changed the meanings of both copywriting and storytelling and … [Continue reading]

Here’s My Blogging Process

Blogging Process image

Here’s My Blogging Process According to Hubspot: Nearly 40% of US companies use blogs for marketing purposes. Companies that blog have 55% more website visitors. B2B companies that blog get 67% more leads per month than those who … [Continue reading]

Still Don’t Get Social Media?

Caveman thinking about social media

Still Don’t Get Social Media? Many people still don’t understand social media and a lot of them are in a position of authority. They control the budgets. They envision teenagers posting selfies, slackers talking about nothing, Grandma's pictures … [Continue reading]

Tie Online and Social Marketing to Business Goals

Delivering compelling content is tough. Time is limited, priorities change more than Obamacare deadlines, and your available writing talent is debatable. Add to that, every executive is a closet-Editor so you spend hour after hour getting … [Continue reading]

4 Good Posts on Social Media Marketing

Four

Following up on my December 13 post, The Changing Face of Marketing: The Social Media Professional, here are 4 good blog posts from around the web further defining social media marketing. … [Continue reading]

The Changing Face of Marketing: The Social Media Professional

Changing Face

Marketing is changing dramatically. Brochures and tradeshows remain important marketing tools but they are clearly being diminished in favor of online interaction. Having an online relationship with your target audience and building an online … [Continue reading]

Shareable Content

shareable content

Everyone struggles to create shareable content, content that is retweeted, Liked, and spreads out on the various social media platforms. Writing quality content can be a challenge, for sure, but it's more than just the quality of your writing. … [Continue reading]

Scoopit Test

Scoopit logo

Blogging Board by Steve Hartkopf This example of a search for the term "Blogging" using Scoop.it. The search resulted in 100 daily feeds that I could review, gather onto my board, share and then continue to build over time. This post is … [Continue reading]